"Love of beauty is Taste. The creation of beauty is Art" - Ralph Waldo Emerson (American poet)

Wednesday, 27 July 2011


L'Oreal really are quite naughty and have managed to cause controversy once again. They have falsely advertised for years. Nothing made me laugh more than those adverts with Penelope Cruz who had eyelashes that extended for miles and miles ("lashes that reach for the stars" in fact) - so obvs fake!

In the news today they're being condemned for "touching up" their models which is misleading. Yes - I agree it's total BS but really not surprised. This is a company that really doesn't have morals (animal testers). They are hugely successful and it's all about the all mighty dollar rather than ethics. But people keep buying into their products. Are we that easy to fool?

Things related to L'Oreal if you feel like boycotting

- Sad to say The Body Shop (however they don't falsely advertise and they still stand by no animal testing). They were bought by L'Oreal on 17 March 2006 for £652m. I guess it was a deal that Dame Anita Roddick couldn't refuse.

- Nestle foods

- Sanofi-Aventis, the world's number 3 and Europe's number 1 pharmaceutical company.


  1. Hm. The whole concept of stars advertising beauty products is a bit dodgy. We're being asked to believe that we will be as beautiful as them if only we buy the same mascara (as if they even use these products anyway, when we know they're being paid to endorse them.) Really it's because they are lucky winners of the gene pool lottery...

    The Daily Mail captions made me laugh though - they said that the stars were 'airbrushed' - clearly their readers will not have heard of Photoshop...

  2. Thanks for that Annie. They are lucky winners of gene pool - AND they all have amazing products that are free AND amazing makeup artists so they do get a little help...

  3. Then there's the L'Oreal founder having been a bomber of synagogues during the 40s...so what with that, testing and refusal to pay reparations, it's all as stinky as Coty.
    I find I'm not that bothered about the misleading aspect of their adverts - all cosmetic companies seem the same as far as photos are concerned - the business is illusion after all.

  4. P.S. I still shout "liar liar pants on fire" at the tv though!